Amazon product images are one of the key parts of marketplace product listing. If you are planning to sell on Amazon, then you need to understand the importance of visual representation of your products. It is directly connected with the sales ratio, customer experience and brand building.
The quality and presentation of your product images can also be the deciding factor between a sale and a missed opportunity. High-quality images will effectively showcase your products, which in turn builds trust and encourages click-through to your listing.
However, it’s not just about having great photos. You also need to comply with Amazon image requirements. If your images do not meet Amazon’s requirements, they may appear distorted, poorly rendered, or not display at all.
Besides, Amazon’s algorithm also takes image quality into account for search ranking factors. In this article, you will get to know about specific amazon image requirements, additional tips and more. It will assist you to increase click-through rates (CTR) and get more conversions. Let’s slide down and get to know more.
What Do Amazon’s Image Requirements Mean?
When you decide to sell a product on Amazon, you need to list a high quality image of the product. As you are selling online, amazon image guidelines will be the main way to present your product to the audience. You need to follow the amazon photo requirements for the best professional look of your products. A consistent and professional look will enhance the shopping experience.
However, the process of complying with these standards can indeed be tricky. It doesn’t have to be done alone. You can partner with the best Amazon photo editing services to change the game. We specialize in optimizing your photos to meet Amazon’s criteria and to make them pop on the page.
Professional assistance will help you to add more detail to your product image and increase visibility so that you can attract more customers for your brand. A standout image will make the difference between a click and a pass in the competitive world of online retail.
What Are Amazon Image Requirements?
Sellers often ask “What are Amazon image requirements?”. If you are also one of them, then you are at the right place for an answer. I am going to share with you amazon listing image requirements with complete guidelines.
By following these rules, sellers like you can significantly enhance the attractiveness of their listings. Also, optimizing your Amazon listing images is invaluable because it directly influences customer decisions and enhances product visibility. Here are the core image requirements for Amazon that you should take heed of.
Amazon Product Image Size
Amazon requires product images to be large enough to support their zoom feature. It lets customers see the finer details of a product. This means that the minimum size for the longest side of the image should be 2000 pixels and maximum 10 MB file size is accepted.
However, you should aim for 2560 pixels which is ideal during the zoom function and gives customers a closer look. Larger images help convey your product’s quality more effectively. Every detail can be viewed, which is essential for customers when making a purchase.
Besides, the requirement for a high-resolution image also ensures that when customers zoom in, they don’t see a pixelated or blurry product. High resolution contributes to a more pleasing visual experience, which encourages buyers to proceed to checkout.
Amazon Image Format
JPEG is the preferred format for Amazon product images due to its balance of quality and file size. As a result, it is ideal for fast loading without sacrificing visual quality.
Amazon also accepts TIFF and GIF files, but JPEG remains the standard for efficiency. Sellers must play with this format to ensure images load quickly on all devices.
The right format will help maintain image clarity while keeping loading times low. This is particularly significant because slow-loading images can deter potential customers. It will affect your sales negatively.
Image Background and Composition
Amazon insists on a pure white background for all main product images, specified as RGB 255,255,255. This requirement helps create a consistent look across all product pages. It will make shopping smoother and more appealing for the customers. Besides, the white background will eliminate distractions, and allow the product to stand out clearly.
Moreover, the product should occupy at least 85% of the image frame. This guideline ensures that the product is the main focus of the image. Customers can evaluate its features without being distracted by excessive background space or irrelevant objects. Proper composition will always put the buyer’s attention squarely on the product.
Filename
When uploading images to Amazon, getting the file name right is important for keeping products organized and easily identifiable. The file name should include the product identifier, like the ASIN, ISBN, EAN, JAN, or UPC.
For example, a proper file name could be “B000123456.jpg” or “0237425673485.tif.” It is also important to avoid using dashes, spaces, or extra characters in the identifier—these can mess with Amazon’s system.
Each file name should be unique, if you have multiple images for the same product. You can add a variant code, like “B000123456_MAIN.jpg” for the amazon main image requirements and “B000123456_ALT1.jpg” for an alternate view so that you can easily distinguish them.
Types of Amazon Product Images
You must use multiple images to effectively present your Amazon product to the audience. So, you need to know about different types of Amazon images. Some of the key types of amazon product image for you to take into consideration is shared below. Let’s take a closer look.
Main Image
Your main image is the first thing customers see. So, it is important for you to get it right. Main image looks better with a white background in a minimalistic look. The product should take up to 85% of the frame. Make sure it’s at least 2000 pixels on the longest side to enable zoom feature. Besides, amazon product image aspect ratio is 1:1.
Infographics
Infographic images are a smart way to show your product’s key features and benefits. By combining visuals with concise text, you can communicate important information like specifications and unique selling points in a way. It will also make it easier for the audience to digest the feature and quality of the product.
Lifestyle Images
Lifestyle images bring your product photos to life by showing it in real-world settings. These images help customers visualize how the product will fit into their own lives. Basically, it is going to demonstrate the practical use of the product.
What Are the Common Mistakes to Avoid with Amazon Images?
Amazon is a visual marketplace, and your product images can make or break your success. It’s very important to nail your images the first time. Otherwise, you may lose potential buyers, and that will lead to lower sales. Let’s check out some common mistakes to avoid for amazon product image guidelines.
Ignoring Image Size and Quality
Many sellers underestimate the importance of uploading high-resolution images. If your image is smaller than 2000 pixels on the longest side, it won’t support Amazon’s zoom functionality in most case. Customers who want to see finer details can be frustrated by this. An amazon blurry image can suggest the product itself is substandard.
Not Using a White Background
For main product images, Amazon requires a pure white background (RGB 255,255,255). If you don’t use a white background, then amazon may suppress your product from search results or may not appear in filtered search queries. This simple oversight can drastically reduce your product’s visibility.
Cluttered Composition
Some sellers include too many props or multiple angles in one image, which confuses potential buyers. The main product should occupy at least 85% of the image frame to ensure focus. Overcrowding your image can distract the audience from the main product. It will be less appealing and more difficult for customers to decide.
Tips for Meeting Amazon’s Image Requirements
Amazon picture requirements can feel like a puzzle. But they are essential to make sure your product stands out on Amazon. By following these guidelines, you can improve the visual appeal of your amazon product listings and also increase the chances of catching a potential buyer’s eye. Let’s have a look at some straightforward tips to meet Amazon’s image standards effortlessly.
- Proper Image Size For Amazon: You should aim for images at least 2000 pixels long to enable zoom functionality.
- Use High-Resolution Images: High-resolution images prevent pixelation when zoomed in, and provide a better customer experience.
- Maintain a White Background: Use a pure white background (RGB 255,255,255) for your main images to comply with Amazon’s requirements.
- Focus on the Product: Make sure your product occupies at least 85% of the image frame.
- Choose the Right Format: Stick to JPEG for its balance of quality and file size.
- Check Image Orientation: Make sure your product is upright and presented in the best orientation.
How to Edit Your Images for Amazon Listing?
If you wish to create high quality visuals for your amazon listing, then you need to put some resource on image editing. You can start by removing the background and place a pure white backdrop instead. It will make the amazon image format more clean and professional looking. Next, you should crop and resize your images so that the product fills at least 85% of the frame.
In 1:1 aspect ratio, you can aim for at least 2000 pixels for the best look during optimal zoom. Besides, you also need to do some color correction to adjust the brightness, contrast, and colors. Try to keep consistency on all your amazon product images. This editing procedure will create a professional appearance which will help your products to stand out in the amazon marketplace.
Frequently Asked Questions (FAQs)
Amazon product image size requirements give you the ability to present your product in the best light possible. It will greatly influence the visibility and appeal of your product. Some frequently asked related questions are shared below for you.
How Many Images are Required For Amazon?
You can upload even one image and list your product on Amazon. But at least six images for each amazon product listing are recommended. At max, amazon will allow you to upload up to nine images. The first image is the primary one, and the remaining eight can be used for additional views.
What Format Are Amazon Images?
Amazon accepts images in TIFF, JPEG, GIF, and PNG formats. But JPEG is the most commonly used due to its balance of quality and file size. But you should avoid JPEG for illustrations, drawings, or graphics and go with PNG or TIFF formats.
What is the Main Image of Amazon?
Amazon’s main image is the first image displayed on the product detail page. It must have a pure white background and show the product clearly. Main image also work as the amazon thumbnail image in most cases.
What is the Recommended Resolution for Amazon Images?
Amazon recommends using images with a resolution of 2000 x 2000 pixels for best quality. This size allows for effective zoom functionality. But the minimum resolution is 1000 pixels on the longest side, while the maximum can reach up to 10,000 pixels.
Can I Include Text And Graphics in Amazon Images?
Text and graphics are not allowed on the main image. But you can include text and graphics in secondary images. Infographic and lifestyle amazon image mostly use text and graphics for better presentation.
How Should the Product Be Positioned in Amazon Images?
Place your product at the center of the frame. It will help you to grab the attention of potential customers. Besides, you should also show it off from different angles to highlight the key features. Lifetstyle shots will be the perfect choice to show your product in action.
How Does Amazon’s Image Requirement Affect You?
If you fail to meet Amazon’s image requirements, then it can result in rejected listings. Even if you able to make the listing, you may see drawbacks on image visibility, and potential loss of sales. You should maintain amazon image standard properly to get an edge over your competitor.
Wrap Up
You already know everything about amazon image requirements. First thing first, you need to ensure that your amazon images are at least 2000 pixels on the longest side. Besides, the amazon title image requirements need white background and also it is best to stick with the JPEG format.
Properly sized and formatted amazon images can significantly improve user experience. It will also ensure a quick loading time. All these will directly contribute to driving more sales for your products. Keep coming back for more updates shortly.