Your amazon product listing is one of millions. So, how do you make yours stand out? The key often lies in your images. The first thing your potential customers notice is the product image. Online marketplace is driven by visuals so you need to optimize amazon listing image accordingly.
But optimizing your Amazon listing images isn’t just about having a pretty picture. Amazon has specific amazon image guidelines that you need to follow accordingly. Your images need to be at least 2000 pixels on the longest side.
Besides, you also need to pick amazon supported image formats like JPG, TIFF, and GIF. It is important for you to follow these rules to improve your amazon listing and increase visibility. Let’s slide down and have a look at the best strategies to optimize your Amazon listing images.
Why Image Optimization Matters for Your Amazon Listing?
The image you choose for your Amazon listing is often the first impression customers have of your product. A well-optimized amazon image can be the deciding factor between a click and a scroll. When shoppers browse online, visuals are often their primary tool for making purchasing decisions.
You can consider using an affordable amazon listing optimization service to achieve the best visuals for your product. These services can refine your images to meet Amazon improve listing quality requirements. They will also make your product images sharp, well-lit, and visually appealing.
Optimized amazon listing image always attract more customers, and increase the likelihood of conversions. If you invest a little time and effort into improving your product’s photos, you can significantly improve its appeal to potential customers.
What Are the Amazon’s Image Guidelines?
A seller who wishes to succeed on Amazon must learn to comply with Amazon image guidelines. These amazon listing image optimization process ensure that product images are clear, informative, and visually appealing. Some of the key amazon image optimization guidelines are shared below.
Main Image Requirements
The main product image is often called the hero image. Amazon product title image optimization ask for a pure white background (RGB 255,255,255). This clean background helps to maintain a clean and consistent look across all listings on the platform. Besides, the product should occupy at least 85% of the image area. It will make sure the product is clearly visible to customer without any distraction.
Additional Image Standards
Amazon allows more creative freedom for additional images. These images can showcase the product in action through lifestyle photos or close-up shots. Get creative with your amazon secondary images but don’t forget to maintain the highest quality standard.
Formatting and Size
The best amazon image format and size is another important factor of amazon listing image optimization. Images should be at least 2000 pixels wide to enable top quality Amazon’s zoom function. Besides, all images must be in focus, professionally lit, and visually appealing. Improve your customer shopping experience and increase conversion rates.
How Do I Optimize My Amazon Listing Image?
If you’re selling on Amazon, you know that your product images can make or break your success. Because of that many Amazon sellers often wonder, “How do I optimize my Amazon listing image?”. You need to know that optimized amazon listing image can increase the visibility and attractiveness of your product to potential buyers.
If you are not so familiar with amazon image optimization process, then you need the best amazon listing optimization services at your disposal. Visit Visual Sparrow and get to know about extensive services that you can work it. You can also follow the steps shared down below and stand out in the crowded marketplace.
Step 1: Meet Amazon’s Technical Requirements
- Main Image Coverage: At least 85% of the frame must be occupied by the product with a pure white background (RGB 255,255,255).
- Image Size: The longest side of your image should be at least 2000 pixels to give the best view to the visitors.
- Resolution: High-resolution images are essential. You also need to ensure they are blur-free, sharp, and well-lit. Professional photography can make a significant difference.
- Angles and Settings: You should capture your product from various angles and settings to give customers a comprehensive view.
Step 2: Use Varied Image Types
- Lifestyle Images: You should show your product in use to help customers visualize it in their daily life.
- Detailed Shots: Use it to highlight the key features of the customers. You can increase engagement and sales with such diversity in your images.
Step 3: Highlight Key Features with Infographics
- Infographics can mark product benefits: Use visuals and text to highlight dimensions, special technology, or unique ingredients.
- Purchase Reason For Customers: Take into use infographic to point out why someone should choose your products. Graphics like these are very useful for technical products.
Step 4: Edit and Optimize
- Editing Tools: Use tools like Photoshop to adjust brightness, contrast, and saturation. Also, keep edits minimal to avoid misleading customers.
- Quality Check: You need to ensure your final images are clear and accurately represent your product to prevent returns.
These steps are specially optimized to help you meet Amazon’s requirements. Don’t forget that the better your product looks, the more it will sell. Start optimizing today to see the difference in your sales metrics!
Benefits of Optimizing Amazon Listing Image
Amazon listing image optimization isn’t just about following rules. It is also a powerful strategy to increase your online presence and sales. High-quality images can significantly influence a shopper’s decision-making process. It will definitely lead to numerous benefits for your business. Let’s take a closer look
- Increased Visibility: Clear, and vibrant images can catch shoppers’ attention in search results.
- Higher Conversion Rates: Professional images can help convince customers to buy by showcasing your product’s best features.
- Reduced Returns: Accurate and detailed images lead to more informed purchases, and reduce returns due to unmet expectations.
- Enhanced Customer Trust: High-quality images reflect a commitment to quality, and build customer trust and brand credibility.
- Better Reviews: Satisfied customers often leave positive reviews, which boosts sales.
- Competitive Edge: Stand out in a crowded market with images that are more appealing than your competitors.
Any serious Amazon seller should invest in image optimization. The effort you put into enhancing your photos can translate directly into better customer engagement and increased sales. This makes it a worthwhile component of your marketing strategy.
Frequently Asked Questions (FAQs)
The images on your Amazon listing are important to improving visibility and enhancing customer satisfaction. Some of the common questions related to this topic is shared below. Let’s take a closer look at it.
What is the Best Resolution for Amazon Images?
The ideal resolution for Amazon images is 2000×2000 pixels. This high resolution ensures clear and detailed images. Besides, it will also have direct influence on zoom functionality and customer interaction.
What is the Most Appropriate DPI for Amazon?
Amazon recommends images with a minimum resolution of 300 DPI. This density ensures sharp and professional images. They are very important to make a good impression. Customers will not appreciate low quality amazon product images.
How Many Images Should I Have on Amazon?
You should aim to use up to seven images per Amazon listing. This will allow you to show your product from various angles and in different contexts. It will also provide a comprehensive view to potential buyers.
How Should I Choose The Main Image for My Listing?
Your main image should be straightforward. It should feature the product on a white background without additional accessories or decorations. This clarity will help customers identify the product and make the right purchase call.
Can Text Be Included in Amazon Images?
Yes, text can be included in secondary images but not in the main image. You can use text sparingly in infographics to highlight features. It will enhance the product’s value proposition for your amazon images.
What Kind of Lighting is Best For Amazon Images?
Natural lighting works best for Amazon image optimization. It is known to reduces shadows and highlights true colors. You should always avoid harsh lights that create glare or distort product appearance.
Is It Worth Using Professional Photography Services?
Yes, investing in professional photography services can significantly improve your image quality. Professional photos convey product details more effectively and enhance trust in your brand.
Final Thoughts
You already know what you should do to optimize amazon listing image. Follow the amazon image guidelines strictly without any compromise. You also have the option to pick the best amazon photo optimization service for your assistance.
It is beneficial to display seven or more diverse images to effectively showcase your product. You can also invest in professional photography if you have the budget for best outcome. Take your time and create the perfect optimized amazon listing image. Stay with us for more updates shortly.