Presentation is very important for an online clothing store. Ghost mannequin is a popular technique when you are looking for an appealing way to present your apparel. It helps to make the garment to take the center stage and cut off the unwanted objects.
You can use ghost mannequin effect to create a seamless and professional look for your store. This techniques are particularly popular in the fashion e-commerce industry. Ghost mannequin can be taken into use if your are selling dresses, shirts, pants, or any other clothing items. Let’s slide down and get to know more details.
What is Ghost Mannequin in Photography?
In the fashion and retail industry, ghost mannequin photography has revolutionized the industry. In this process, your clothing items are presented without the distraction of a mannequin. Photographers take shots of the garment worn by a mannequin, then digitally remove the mannequin in post-production.
What’s left is a lifelike representation of your product which make the product seem like floating in the space. The name “ghost” was also come from this idea. It gives customer a clear view of the shape, fit, and texture of the product.
Difference Between Ghost Mannequin and Regular Product Photography
When it comes to showcasing products online, photography always plays an important role. Two popular methods are ghost mannequin and regular product photography. Both have their unique advantages, and serve to different needs.
Invisible mannequin photography is all about creating an illusion. It involves dressing a mannequin in the product, photographing it, and then digitally removing the mannequin in post-production. At the end, you get a lifelike image that allows customers to focus only on the product.
On the other hand, Regular Product Photography is more straightforward. It can involve photographing the product alone on a mannequin, or model by a person. This method will provide a clear and simple view of the product but it might not offer the same level of detail as the ghost mannequin technique.
| Aspect | Ghost Mannequin Photography | Regular Product Photography |
| Focus | Product details, fit, and shape without distractions. | Provides a clear and simple view of the product. |
| Technique | Photograph the product on a mannequin and remove it digitally. | Photograph the product alone or on a model. |
| Ideal For | Clothing items. | A wide range of products. |
| Visual Appeal | Floating effect on a product. | More traditional presentation of the product. |
Why Use Ghost Mannequin?
First impressions are everything in the online marketplaces. One technique that’s taking the fashion industry by storm is ghost mannequin photography. Let’s dive into the key reasons why ghost mannequin photography is a game-changer for your online store.
Enhanced Focus on the Product
One of the main advantages of using a ghost mannequin is that it brings the focus only to the product. Customers get to concentrate only to the clothing item without the distraction of a mannequin or model. The product clarity is beneficial for online stores because it has a direct influence in purchasing decision.
Cost-Effective Solution
It can be expensive and time-consuming to hire models for product photography. Ghost mannequin photography offers a cost-effective alternative. Once you have the initial setup, you can reuse the mannequin for various products. It will help you to save both time and money.
Consistency in Presentation
Consistency is the key when it comes to building a brand identity. Ghost mannequin photography ensures a uniform look across all your product images. You can enhance the professionalism and trustworthiness of your online store by using ghost mannequins to attract more potential customers.
Versatility in Styling
Ghost mannequin photography offers the flexibility to showcase your products from various angles and perspectives. This versatility is particularly useful for clothing items. You will get to display the garment’s front, back, and even inner details.
Easy Integration with Online Platforms
High quality images can be easily integrated into online platforms. Ghost mannequin photography produces a clean, and professional-looking images. It is perfect for e-commerce websites, social media, and other digital marketing channels.
What Is the Costing for A Ghost Mannequin Photo?
When it comes to showcasing your products, invisible mannequin photography is a fantastic option. But what about the cost of ghost mannequin photography? Well, it has no universal answer. The price can vary based on several factors. Let’s dive into what influences the cost of a ghost mannequin photo.
Complexity of the Garment
Types of product plays a significant role in determining the cost. A simple t-shirt requires less time and effort to photograph compared to a detailed wedding dress. The more complex the garment, the more time it takes to style, shoot, and retouch. Besides, it is also going to increase the overall price.
Number of Images Required
How many shots do you need? The quantity of images can impact the cost. If you’re looking for multiple angles or detailed close-ups, the price might be higher compared to a single standard shot. Bulk orders often come with discounts. So, you should consider planning your shoot to include several products at once.
Professional Expertise
The skill level of the photographer and the quality of the post-production work also play a key role here. Experienced professionals might charge more, but their expertise ensures high-quality ghost mannequin images. Invest in professional ghost mannequin photography to enhance your brand’s appeal and drive sales.
Where Can You Find the Best Ghost Mannequin Photography Service?
The best ghost mannequin photography service can be little hard to find. You can sometimes feel like you are a needle in a haystack. Let’s get to know some options if you need a service that meets your needs.
- Visual Sparrow: They are known for their expertise in photo editing, Visual Sparrow’s ghost mannequin photo effects is a prominent option for you. They will offer a range of services to make your products look their best.
- Professional Photography Studios: Many studios specialize in product photography and offer invisible mannequin services. Look for studios with a strong portfolio in fashion and e-commerce photography.
- Online Directories: Websites like Yelp and Google Business can help you discover local photography services. Check out reviews and ratings to guess the quality of their work.
Frequently Asked Questions (FAQs)
Ghost mannequin photography has become a game-changer in the world of e-commerce and fashion. It is often taken into use to entice customers to make a purchase call. Some of the common questions related to this topic is answered below. Let’s rush down to it.
Why Is the Ghost Mannequin Technique Preferred for Online Stores?
The ghost mannequin technique is preferred for online stores because it provides a clear and focused view of the product. It allows customers to see the fit and style of clothing items without any distractions. It will definitely enhance the overall online shopping experience of the customer.
How Does the Ghost Mannequin Effect Enhance Product Presentation?
The ghost mannequin effect enhances product presentation by showcasing the product in a clean and uncluttered manner. It will highlight the details, shape, and fit of the item. Potential buyers will feel more connected with the product.
Can Ghost Mannequin Photography Be Used for All Types of Clothing?
Yes, ghost mannequin photography can be used for all types of clothing. It is a versatile and effective solution for showcasing a wide range of garments in an appealing manner. In most cases, you are not going to see their use on any other products.
Is Ghost Mannequin Photography More Cost-effective Than Traditional Model Photography?
Ghost mannequin photography can be more cost-effective than traditional model photography. It eliminates the need for models and can reduce the time and expenses associated with photo shoots. SME business will always prefer the invisible mannequin photography option.
Final Notes
You already know where you will see the use of ghost mannequin. It can be a game changer to present the apparel in a appealing manner to the audience. Potential customers will get a clear idea how the fit and style of the garment will appear.
You should consider investing in professional services like Visual Sparrow to make your online store stand out. They will do the ghost mannequin presentation and make the work easier for you. Keep coming back for more updates shortly.