Commercial photography is a form of photography that focuses on capturing images for commercial use. Most often you will see their use in the marketing and advertising field. But commercial photography does have a diverse field of application.
In this article, we will try to explain besides advertising fashion, what does commercial photography do in detail. Businesses always need new ways to stand out from the crowd and grab the attention of their target audience. Let’s slide down and dig deep into the details.
What is commercial photography?
Commercial photography is the art of creating top-notch images for commercial use. Making products look so good you will want to buy them twice. Besides advertising fashion, commercial photography does work with product packaging, and branding media materials.
Commercial photographers are also like visual wizards who create appealing brochures, websites, and social media content. The objective is to create high-end commercial photography and attract target audiences without much of a drama.
Different Types of Commercial Photography
Commercial photography encompasses various genres. Each has its own unique characteristics and purposes. You need to understand these different types of commercial photographers to specialize in specific areas. Besides, it will be helpful for businesses to choose the right photographer for their needs. Let’s take a look at different types of commercial photography.
Product Photography: Capture the Essence of a Brand
Product photography focuses on showcasing products in their best light. You will see their use on clothing, electronics, jewelry, food items and many other products. Product photographers work to capture the true essence of a brand and bring forward the unique features. As a product photographer, I have learned the art of creating visually appealing images that make products irresistible to consumers.
Online shopping is prevalent, and high-quality product photography is more important than ever. E-Commerce consumers rely heavily on professional product images to make purchasing decisions. A well-executed product photograph can convey the quality, functionality, and desirability of a product.
Architectural Photography: Capture the Beauty of Buildings
Architectural photography focuses on capturing the beauty and essence of buildings and structures. Commercial photography involves here to showcase architectural designs. As an architectural photographer, you will mostly work in the real estate and tourism industry.
In the real estate and tourism industries, architectural photography plays an important role in attracting potential buyers or visitors. High-quality images can make a property or destination more appealing and desirable. Besides advertising fashion photography, you will also see commercial photography for brochures, social media and websites of real estate related businesses.
Corporate Photography: Story of a Business
Corporate photography focuses on capturing images that represent a business or organization. It involves photographing employees, office spaces, products, and events. It helps to tell their stories through commercial photography.
Corporate headshot is always part of the branding and marketing strategies. High-quality images can enhance a company’s reputation and attract new customers. Besides, it will also help to create a sense of trust and professionalism.
Travel Photography: Inspiring The Wanderlust
Travel photography works with landscapes, cultures, and people from around the world. It aims to inspire wanderlust and evoke a sense of adventure. Travel agencies can utilize the commercial grade photography to entice potential customers.
Commercial photography is a great way to indirectly market your travel stories in an appealing way to your customers. Stunning images can transport viewers to far-off places, and ignite their desire to explore new horizons. Travel magazines and editorial features use commercial photography beyond advertising campaigns.
Event Photography: Capturing the Moment
Event photography is also part of the commercial photography arena. You will see commercial photography utilization on weddings, concerts, and corporate gatherings. It requires the ability to anticipate and capture candid shots.
Event photography is essential for capturing the essence of an event and preserving memories. These images serve as a reminder of the experience and can be cherished for years to come. Commercial photography in an event captures the atmosphere, emotions, and interactions that make each event unique.
Food Photography: Making Your Mouth Water
Food photography has gained immense popularity in recent years. Social media is the main cause behind the hype. Besides advertising fashion, commercial photography also assists restaurant owners to make their food more appealing to the customers.
Capture mouth-watering images of food that showcase visuals and evoke a sensory experience. Commercial photography plays an essential role in menu design, advertising campaigns, and social media marketing. A well-composed food photograph can entice customers to visit a restaurant or try a new dish.
Fashion Photography: More Than Just Runway Shots
Fashion photography is often associated with glamorous runway shows and high-end fashion magazines. However, it goes beyond capturing models in designer clothing. Fashion photography also works with e-commerce, news and social media platforms on fashion and style. It aims to tell you a story or evoke emotions.
As a photographer, I have had the privilege of working with talented designers and models. The main focus is to create images that highlight the garments and give a sense of style and sophistication. Fashion photography always plays a vital role in promoting brands, attracting customers, and setting trends.
Automotive Photography: Capture the Beauty of Cars
Automotive photography focuses on capturing images of cars that highlight their design, features, and performance. It involves creating visually appealing images that evoke a sense of speed, power, and luxury.
In the automotive industry, visual appeal is on the top priority list. Automotive commercial photography besides advertising fashion also works with brochures, and editorial features. A well-executed photograph can make a car more desirable and create a connection between the viewer and the vehicle.
Wrap Up
Before you go let’s wrap up the key points for you. Besides advertising fashion commercial photography do work with product, food, architectural, event, corporate, travel, and automotive photography.
Each type plays an essential role in different industries. In general, they are all connected and work to increase brand appeal, and drive sales. This versatility does help businesses engage their target audience and stand out in a competitive market.
Frequently Asked Questions (FAQs)
Commercial photography is often taken into use for fashion advertisement. But you are also going to see their use on real estate, corporate, food, event and many others. Some of the common questions related to this topic is answered below. Let’s take a closer look.
What are the different types of commercial photography?
There are many different types of commercial photography. Product photography, fashion photography, food photography, architectural photography, and corporate photography are all part of the commercial photography genre.
What is product photography?
Product photography is the art of creating images of products for use in advertising and marketing materials. This type of photography is often used in e-commerce websites and catalogs.
What is fashion photography?
Fashion photography is the art of creating images of clothing and accessories for use in advertising and marketing materials. This type of photography is often used in fashion magazines and advertisements.
What is food photography?
Food photography is the art of creating images of food for use in advertising and marketing materials. This type of photography is often used in restaurant menus, cookbooks, and food packaging.
What is architectural photography?
Architectural photography is the art of creating images of buildings and structures for use in advertising and marketing materials. This type of photography is often used in real estate listings and architectural magazines.
What is corporate photography?
Corporate photography is the art of creating images in corporate communications. Reports and websites all need headshots on a regular basis. This type of commercial photography is also often used to showcase a company’s products, services, and employees.